The Expanding Breakfast Kit comes complete with an instruction manual, insightful case histories and a compelling video (also available separately) that shows innovative, but simple, breakfast serving approaches different schools have taken. "The video is excellent for a multitude of audiences," says Camellia Patey, SFNS, Vice President School Milk Marketing for NATIONAL DAIRY COUNCIL®. "At less than eight minutes long, it quickly builds a case for expanding breakfast and taking it to the students. School foodservice will find it most informative, but its effectiveness as a presentation tool for convincing district level administrators, principals, teachers, and even parents, is immeasurable."
The Expanding Breakfast Program — The Details
What do breakfast in the classroom, breakfast after first period and grab n' go breakfasts have in common? They're all strategies that you can use to expand your school breakfast program and reap the rewards! Students benefit by starting their day with a nutritious breakfast, and your operation benefits with increased profitability and participation. Find out more below.
Expanding Breakfast uses a step-by-step approach to help you decide which breakfast option is best for your school or district and has all the tools you need to set up an alternative breakfast program:
Loose-leaf Manual with Three Valuable Sections
- Meeting the Challenge— includes questions, worksheets and activities that help assess your program's current and potential financial status. Ideas on how to make changes to meet your breakeven point are included.
- Breakfast Express — reviews three breakfast options and gives you the tools to decide which is the best fit for your school or school district.
- Breakfast Expansion — provides additional tools to develop a plan and put it into action. Answers and ideas for overcoming typical obstacles that arise, worksheets to assist in designing everything from the physical layout of your service area to meal delivery schedules, and guidelines for preparing an official proposal make this section extremely useful.
"It Takes More Than Books for Students to Learn" Video
This 9-minute video profiles two breakfast success stories and demonstrates how eating a nutritious breakfast improves test scores, concentration levels and behavior.
Taking the Meal to the Student
The speed and convenience of each approach takes breakfast to the students instead of requiring them to come to you. The result - more kids eat a healthy breakfast! And school breakfast is no longer viewed as only for "poor kids." Breakfast options include:
- Breakfast in the Classroom. A bagged breakfast is delivered directly to the classroom during announcements or break time. Students can look forward to eating a nutritious breakfast in familiar surroundings.
- Grab 'n' Go Breakfasts. You can serve this breakfast anywhere! Students grab a bagged meal from mobile carts or tables at the school entrance or high traffic area and take them to a classroom, courtyard or other common area before class. Or they can save them for a break later in the morning.
- Breakfast after First Period. This is a perfect option for teachers who are leery of having class disrupted with meals. This mid-morning break gives students something to munch on before lunch instead of heading to the vending machines. You can serve meals from the cafeteria or use mobile carts or tables in a central location where students change classes.
Proven Success
Developed by Dairy MAX and tested extensively, Expanding Breakfast has proven successful. In 125 schools that used these breakfast options — breakfast after first period, breakfast in the classroom or grab n' go breakfast — participation increased an average of 128 percent!
How to Get the Program
To order, call the School Nutrition Association (formerly ASFSA) Emporium at 800-728-0728. For additional information about Expanding Breakfast, contact the Child Nutrition Foundation at 800-877-8822, ext. 126 or visit their Web site www.asfsa.org.
