Why Improve School Milk?
- Childhood obesity and overweight are at epidemic proportions
- Students are drinking beverages of minimal nutritional value
- Milk is part of the solution in creating a healthier school environment
- New Look of School Milk can help drive school milk consumption and meal participation
The School Milk Pilot Test Proves it Works!
- Milk Consumption increased 37%
- Milk sales increased 18%
- Secondary lunch participation increased 5%
Take a look for yourself!
We've got the details right here. Promar International, an independent strategic marketing firm, analyzed the results of the School Milk Pilot Test and then projected the implications if the study protocol was implemented in schools nationally. Their work is highlighted in the School Milk Pilot Test report. You can download that report three ways:
- The School Milk Pilot Test Executive Summary (PDF)
- The School Milk Pilot Test Report (PDF)
- Or you can take a look at the School Milk Pilot Test sections that interest you (see the table of contents below)
School Milk Pilot Test:
Estimating the Effects of National Implementation
SECTION 1:
INTRODUCTION (PDF)
1.1 Purpose
1.2 Methodology
SECTION 2:
THE SCHOOL MILK PILOT TEST (PDF)
SECTION 3:
EFFECT OF NATIONAL IMPLEMENTATION ON SCHOOL
MILK CONSUMPTION (PDF)
3.1 Pilot Test Results
3.2 Milk in the School Meals Programs
3.3 Calculating the Impact on Fluid Milk Sales Nationally
SECTION 4:
NUMBER OF CHILDREN BENEFITED BY INCREASED SCHOOL MILK CONSUMPTION (PDF)
4.1 Milk as a Source of Key Nutrients
4.2 Converting Requirements to a Per Serving Basis
4.3 Linking Increased Milk Consumption to a Healthy Diet
4.4 Estimating the Number of Children Benefited
SECTION 5:
IMPACT OF IMPROVED NUTRITION ON HEALTHCARE COSTS (PDF)
5.1 Introduction
5.2 Identifying Diet-Related Illnesses
5.3 Estimating the Impact of Healthcare Costs
SECTION 6: COSTS ASSOCIATED WITH NATIONAL IMPLEMENTATION (PDF)
6.1 Federal Outlays Associated with National
Implementation
6.2 Costs for Improved Packaging and Distribution Practices
SECTION 7: SUMMARY AND CONCLUSIONS (PDF)
Download the entire Promar International Report in PDF.
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